Professional Summary
Results-oriented leader specializing in Product-Led Growth (PLG) and AI-driven solutions for cloud infrastructure and open-source companies. Expert in bridging the gap between complex engineering concepts and sales execution by building custom AI applications that transform manual workflows into automated processes. Passionate about developer advocacy and teaching the community by demystifying technical topics. Proven track record of accelerating prospecting, improving win rates, and driving adoption in the cloud-native ecosystem.
Technical Skills
GTM Strategy
Product-Led Growth (PLG) Funnels, User Activation, ICP Definition, Competitive Intelligence
AI & Development
AI Agent Development (OpenAI, Vercel AI SDK, Local LLMs, MCP Servers)
Cloud Infrastructure
AWS (Business Professional), Docker, Kubernetes Ecosystems, OpenSearch, Observability
Content & Community
Technical Storytelling, Video Podcasting, Developer Advocacy, Conference Speaking
Experience
VictoriaMetrics
Nov 2024 – Present- Designed and deployed a suite of internal AI agents to transform reactive sales strategies into proactive execution.
- Built an interactive Competitive Intelligence Agent that provides real-time "battle cards" to sales reps.
- Developed an account-planning application using Local LLMs and MCP servers to synthesize internal data with external signals (job postings) for hyper-relevant prospecting.
- Co-host of the "Tech Talk" YouTube series, interviewing engineers and industry leaders to build community.
- Refined the Ideal Customer Profile (ICP) and messaging framework to align sales and marketing for PLG.
Docker, Inc.
Jan 2023 – July 2024- Served as the Subject Matter Expert (SME) for AI/ML, shaping core messaging and strategies with the executive team.
- Shipped an LLM-powered agent that automated critical business workflows for a key customer project with a UC Berkeley MET student team.
- Collaborated with partners to create joint AI/ML content (videos, events, articles) and secured high-profile keynote speakers (e.g., IKEA) for major events.
- Developed and refined technical marketing materials to close user knowledge gaps and ensure accuracy.
Oracle Cloud Infrastructure (OCI)
Sept 2021 – Sept 2022- Successfully launched the OCI Search Service with OpenSearch and managed the roadmap for OCI LakeHouse.
- Defined the go-to-market strategy for Open Source services on OCI, targeting developer adoption and strategic growth.
Splunk
Sept 2020 – Nov 2021- Achieved 139% of quota, driving the transition from self-managed licensing to Splunk Cloud for new and existing customers.
Elastic
Apr 2018 – Sept 2020- First "boots on the ground" in Western Canada, utilizing a hybrid background in Engineering and Sales to build regional presence.
- Built brand awareness through direct networking, hosting Meetups, and presenting at local tech events.
- Partnered with major government bodies and enterprise clients to solve complex observability challenges, including identifying critical bugs for a BC Government team.
Percona
2015 – 2018Senior Corporate Account Manager
- Top Global Sales Achiever (MySQL/MongoDB).
- Managed key accounts like Twitter & PayPal.
MariaDB
2013 – 2015North American Marketing Manager
- Transitioned from Sales to Marketing.
- Implemented closed-loop automation strategies.
Education
British Columbia Institute of Technology (BCIT)
Business and Mechanical Design